AICP: Southwest Sponsor Reel
Creating show titles or sponsor reel is always a labor of love. A motion designer's dream to do whatever moves them with few constraints. In this instance, we turned to one of our favorite subjects for inspiration: science. As you can see below, our original designs were more literal, but ultimately a stylized abstraction won out.
Our founder/creative director was responsible for creative direction, concept, modeling, 3D animation, texture, lighting, and composite.
Our first pass at the sponsor reel. Eventually we decided to anchor the logos with abstract geometry.