AICP: Southwest Sponsor Reel

Creating show titles or sponsor reel is always a labor of love. A motion designer's dream to do whatever moves them with few constraints. In this instance, we turned to one of our favorite subjects for inspiration: science. As you can see below, our original designs were more literal, but ultimately a stylized abstraction won out.

Our founder/creative director was responsible for creative direction, concept, modeling, 3D animation, texture, lighting, and composite.

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Style frames

Our first pass at the sponsor reel. Eventually we decided to anchor the logos with abstract geometry.

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